Media Interview
Mike as Media Coach
Crisis Communications Training
About Worldlink
Media Consultants
Learn more about our public relations services.

Read Mike's Articles on:

Candidates' style versus substance: a media trainers' scorecard

Humanize Your On-Air Appearance

Getting Your Message Across

Using Publicity as a Creative Marketing Tool

The Art of Persuasive Pitching

Prepare NOW for that TV, radio or print interview!

Learn about Mike's SPECIAL eReport:

How to Be a Great Media Spokesperson.


"The work Mike Schwager has done for me and OSI has not only produced vivid results, it has given me something of an education. Beyond what I’ve come to understand about the world of publicity and public relations, the campaign that Mike has been leading for me has afforded me a whole new set of eyes through which to understand the work that I do in the world. He has helped me gain a perspective that would otherwise be impossible.

"Mike is not just a pro (he knows the publicity universe as only a veteran who has played at the highest levels can know it), but he also brings to bear a tremendously fresh capacity for creativity and a willingness to do whatever is necessary to achieve the intended result – he seems to have an endless store of energy and he directs it with passion and purpose. But perhaps the quality that commends Mike most highly, is the fact that he is a man of deep courage and unswerving integrity. He is committed not only to producing excellence in the product he delivers, but also to having his work truly make a lasting difference in the world. For him this is not high-minded idealism. It is simply who he is, what his life is about.

"It is my considered opinion that Mike Schwager stands alone in his industry. Put another way, he is the standard."

Dr. Cleve W. Stevens


Owl Sight Intentions Inc.


"I am new to the media markets and yet amazingly find myself being invited back again and again following comments from producers like "you're a real pro." The credit belongs entirely to Mike. In one day's training he showed me how to relax in front of the camera and engage an audience with high energy, organized talking points and personalization. Since then he's helped me with on-going mini refining and refresher sessions. Whether you're just getting started or seeking to take your media skills to the next level, Mike's knowledge and network are an incredible asset to have on-board! His insights and encouragement continue to surprise me. I would HIGHLY recommend Mike to ANYONE seeking to improve their media platform for any reason. You cannot find better media training. I simply cannot say enough about him!"

Shari Olefson

Attorney/Shareholder, Fowler White Boggs

Author, “Foreclosure Nation: Mortgaging The American Dream”

[April, 2009]

"Michael has achieved world-wide recognition for my book. I first met him when he provided media training for several of us at KidsPeace to help prepare us for doing interviews. The training was rich with tips, guidelines, and practice. Two years later, when I had written a nonfiction book ("Why Kids Kill: Inside the Minds of School Shooters"), I hired Michael to be my publicist. I cannot say enough about the work he did. Considering that I was essentially an unknown psychologist, the results were amazing. He got me interviews on national television (Fox), national radio (WOR in New York), and a story with the Associated Press that was picked up by virtually every major news outlet around the world (probably thousands of newspapers and websites including the New York Times, Washington Post, MSNBC, Yahoo News, Google News, etc.). This story triggered more interest, and I began getting calls and interviews from such places as the Wall Street Journal, U.S. News and World Report, CBS-TV, CBS-Radio, and even German public radio. Michael also placed a front page story in USA Today, as well as a book review. To sum up, Michael has expert knowledge, contacts in all major media markets, and a dogged determinism to succeed for his clients. Not only that, he is supportive, provides guidance, and communicates effectively & punctually. He succeeded for me even beyond my hopes."

Dr. Peter Langman, Director of Psychology

KidsPeace: The National Center for Youth in Crisis

Author, “Why Kids Kill: Inside The Minds of School Shooters”

[April, 2009]

"My association with Mike Schwager crosses two realms: first, I have observed him as a consummate public and media relations professional, with a passion and penchant for getting his clients results that matter. In this arena, he is dedicated to excellence, whether the communications vehicle is publicity, writing, media interview and crisis training, cause-related marketing, or consultancy in positioning and branding. Here again, Mike's interest is in the representation of clients with quality services, issues, books or products. Second, as a contributing columnist to Mike's other endeavor, Enrichment.com, a spiritual, human potential, humanitarian web portal, I know Mike is dedicated - first - to furthering dialogue, tolerance and understanding between cultures, ethnicities, genders and religions; second - to inspiring people to become all they are capable of becoming; third - to promoting the great humanitarian issues and challenges of our time; and fourth, to offering valuable alternative information in science and health. Enrichment.com is a treasure trove of news, information and inspiration in all these areas. It reflects Mike's interest in helping to build a better world at a time of great challenge - and even greater possibility."

Dr. Luise Light, MS, EdD

Writer/Editor, James Mitchell

Former Director of Dietary Guidance and Nutrition Education Research, USDA

[Architect of original Food Pyramid]

Author, “What To Eat”

[April, 2009]

"Mike has demonstrated to be the best in his field. The world of words is his domain. Great communicator, intensely creative and a true 'maven' in media relations (publicity, writing and media training) and overall marketing communications."

Andres Montoya

IT Director

Vutec Corporation

[April, 2009]

"If I believed in magic, I would consider Mike a magician of the highest rank. He has made no promise he couldn't fullfill, and wonderfully, with integrity, energy and wisdom."

Tessa Bell


Dare to Dream, LLC

"I hired Mike to work on one of the highest profile books my company had ever published and his professionalism, creative thinking and deep rolodex helped us not only successfully launch the book, but open doors for our future projects that had not been open to us in the past. I highly recommend him to anyone seeking top quality public relations representation."

Cindy Ratzlaff

Formerly VP/Brand Marketing at Rodale Books

Currently President at Brand New Brand You LLC

"Mike took on public relations and communications functions at Opportunity International, a global charity, and dramatically increased the organization's profile. His creative ideas carried the organization far. I recommend Mike to my clients. His work makes you look good. I know I can always count on Mike to deliver excellent work and provide excellent counsel."

Carol Stigger

Communications Director

Opportunity International

"Mike is the most talented media relations pro I've worked with and I recommend him highly to all my colleagues that are in need of high-level PR & marketing. Thanks again Mike"

Duane Conder

Conder Media Group Inc.

"Mike is a forward thinking media executive who brings both creativity and analytical thought to the process--and gets things done."

Chris O’Hara

Vice President of Sales


"Mike is the definition of bulldog. He'll work every angle and every contact to generate media coverage for his clients."

Tim Ogden
Chief Knowledge Officer
Geneva Global Inc.
[November 8, 2007]

"On behalf of each of us personally, and The United States-Mexican Development Corporation (USMDC), we would like to offer Mike Schwager and his firm a highly positive recommendation. Mike's work with us in Mexico for the quarterly production and distribution via satellite of News Videos containing news stories about Mexican culture, tourism and commerce was invaluable to our efforts to gain appreciation for Mexico in the United States. The videos were extremely helpful in raising Mexico's image and reputation in the US in the years before and leading to the passing of NAFTA. We would highly recommend Mike's professional knowledge, capabilities, and attitude to any government, corporation or non-profit organization. Thank you, Mike."

Jeffrey B. Peters
President & CEO
Catherine H. Chase Peters
Vice President
United States-Mexican Development Corporation
[November 3, 2007]

"Fabulous writing and positioning. You came through yet again. You are, in my opinion, the top practitioner of intelligent, creative, and humane media communications in the nation."

Mark Stubis
Vice President for Communications
KidsPeace: The National Center for Kids Overcoming Crisis
[October, 2007]

"If it were not for Mike Schwager's advice and attention to detail I do not think that we would have gotten the coverage that we have.  He exceeded my expectations every step of the way and I would highly recommend hiring Mike when you expect results."

Sean O'Hanlon
Founder, Executive Director
American Biofuels Council
[July 17, 2007]

"Since our program started to gain popularity throughout the U.S., it has become impossible to respond to all of the emails, media kits and phone calls from PR and media firms. However, when Mike Schwager contacts us, we always pay close attention to his recommendations. Mike not only cares about the success of his clients, he also cares about the success of our show. We have the utmost respect for him and his firm."

John Resnick
 "Legends of Success with John Resnick" (Nationally syndicated radio show profiling America's most successful entrepreneurs and entertainment icons) Legends of Success
[July 10, 2007]

"Mike - you have a great way about you. I really think that the training was valuable and was done in a highly professional way. I would definitely recommend your services to others. Thanks again."

Lorrie Henderson, Ph.D.
Chief Operating Officer
[December 17, 2006]

"I really enjoyed being part of the group, learning from your expertise, and can report that I carefully perused the material you passed out and will do my best to incorporate it in my approach. Many thanks for coming out to KidsPeace and helping us along! Best wishes for a Happy and Healthy holiday season. I hope to see you again."

Dr. Herb Mandell
Medical Director
[December 17, 2006]

"Whether you are a novice or a pro in dealing with the media, Mike's expertise is invaluable.  His years of experience and seasoned insights are amazing, and he shows you how to hit the Bulls Eye every time. Most importantly, Mike is a man of great integrity, so your relationship with the media is one of honesty and trust.  In every cell of my being, I believe Mike Schwager is the best there is."

Jim Skafish
President and CEO
La Befana Records

"Michael Schwager takes the terror out of training. Using the most sophisticated media handling methods, he gently teaches people going before the cameras to say naturally what they already know best, while giving them a few, easy techniques to answer or deflect unwanted questions. Schwager helps keep the subject on message and on top of the interview."
Mark Stubis
Vice President for Communications
The National Center for Kids Overcoming Crisis

"Everyone raved about the media training. They're still talking about it weeks and months later!"
Claudia Stepke
Communications Director, H.E.L.P.
(founded by Mario & Andrew Cuomo)

"I've worked with many, many PR people, and PR people are usually unhelpful filters. They don't return calls, they get in the middle, and I try to avoid them like the plague, especially on a tight deadline like this. You are by far the most professional PR person I've dealt with. (With you), it's exactly the way it's supposed to work."
Bruce Goldfarb, Reporter
USA Today
[February, 2004]

"Mike Schwager is a superb writer, publicist, gifted strategist and highly creative idea man. Beyond that, he gives heart and passion to everything he touches. Thanks, Mike, for putting us on the media map, and for four exceptional years of performance on behalf of our organization."
Christopher A. Crane, Chief Executive Officer
Opportunity International
[February, 2004]

"Your enthusiasm and multitude of new and brilliant ideas have been greatly appreciated. Your help has been invaluable. God bless you."
Sir John Marks Templeton
Templeton Global Mutual Funds
The John Templeton Foundation
[March, 2002]

"Mike Schwager has been a tireless, dedicated media relations and creative marketing communications consultant to Opportunity International. Mike's successes have helped take our organization to a significantly higher degree of visibility and exposure among the media and the general public. His contributions have been invaluable. In addition to his placements in leading media outlets, his writing and placement of Op-Eds in major newspapers, he frequently generated extremely creative ideas for our organization. He is most definitely an idea man of high calibre. Perhaps Mike's biggest asset is his ability to "think outside of the box" and to be unusually imaginative about getting our message out. Mike is truly dedicated to excellence and achievement for his clients."
Charles L. Dokmo, CEO
Opportunity International
(December 2001)

"From a 1 to a 10, he's a 12!"
Bestselling author Harvey Mackay
"Swim With The Sharks Without Being Eaten Alive"

"What a great person and good teacher you are! Thank you for teaching us the tricks-of-the-trade."
Susan Rothschild

"Michael Owen Schwager is one of the brightest of the bright in the world of public relations."
Wilson Harrell
[Former publisher, Inc. Magazine]
For Entrepreneurs Only

"Your expertise has contributed greatly to our success."
Edward I. Koch
Former Mayor, New York City

"You helped gain new and added respect for Mexico in the American mind."
Jeffrey Peters
U.S.-Mexican Development Corporation

"With appreciation for making a world of difference!"
Robert A. Seiple
President, World Vision