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Read Mike's Articles on:

Candidates' style versus substance: a media trainers' scorecard

Humanize Your On-Air Appearance

Getting Your Message Across

Using Publicity as a Creative Marketing Tool

The Art of Persuasive Pitching

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How to Be a Great Media Spokesperson.

Exhibition: People's Republic of China

Mike Schwager directed an award-winning public relations campaign for China's first trade and cultural exhibition in the United States. The Exhibition travelled from San Francisco to Chicago to New York City. In each of these cities, media coverage was enormous, carried by all the wire services, every major newspaper, television and radio station. All the major television network newscasts covered the story, and The New York Times ran the story on its front page. Time and Newsweek also ran stories. Major business publications ran stories on the trade aspect to the exhibition.