Centennial Celebration for the Statue of Liberty, Kelloggs
wished to do something meaningful that would generate attention
and respectful recognition for its involvement.
We came up with the idea of saluting the
oldest living relative of the sculptor of Lady Liberty, Bartholdi.
We found this person, Raymond Bartholdi, a refined, elderly
gentlemen, then in his eighties, living in a nursing home
in the South. He had never visited the Statue in New York,
and his only remaining dream in life was to be able to do
Kelloggs more than realized Mr. Bartholdi's
dream. We brought Ray and his daughter to New York, chartered
a special boat, just prior to the Centennial Celebrations,
and, with full press on board, with Ray as guest of honor,
spent a full morning circling and recircling Liberty Island.
Television cameras captured Ray Bartholdi's excitement and
he became the media's center of attention, talking about his
sculptor relative, sharing his formidable knowledge about
the history of the Statue's creation and passage from France
to New York, and his feelings about her symbolic significance
as well as his feelings in that moment.
A variety of national print and broadcast
outlets covered the story, acknowledging and attributing the
role played by Kelloggs in the fulfillment of this man's lifelong
dream. We also produced, scripted, shot and edited a two minute
video news feature that was distributed to TV stations coast-to-coast,
and picked up by 143 stations.