ABC Publishing / ABC Capital
a variety of magazines, including Modern Photography, Los
Angeles Magazine, McCalls Needlework & Crafts, Compute!
An enormous amount of print and broadcast
publicity was generated on behalf of these and other ABC publications.
Just two examples:
For Modern Photography Magazine, we convinced
the producers of The Today Show that the editor of the magazine
could bring the latest assortment of new, unusual cameras
into the studio, and display each one, demonstrating interesting
or unusual features. We even arranged in advance for one of
Today's cameramen to tie NBC's camera into the view from the
latest camcorder, so that the viewing audience would experience
this view for themselves. A successful segment that generated
excellent exposure for the magazine.
For McCalls Needlework & Crafts, in
examining one of their recent issues, we noticed a story about
the winners of a national contest for dolls made by needlework.
We again convinced The Today Show that we could deluge their
set with dozens of lavish, colorful dolls, and bring the first
prize winner (and her doll) into the studio for an interview
with Jane Pauley, along with the editor-in-chief of McCalls.
A long, successful segment that reaped positive results for
For this client, we were also interested
in generating meaningful corporate publicity for its then-president,
Robert Burton. One of the highlights here was the successful
placement of a full-page story on Mr. Burton and ABC Publishing
in the Sunday business section of The New York Times.