Media Interview
Mike as Media Coach
Crisis Communications Training
About Worldlink
Media Consultants
Learn more about our public relations services.

Read Mike's Articles on:

Candidates' style versus substance: a media trainers' scorecard

Humanize Your On-Air Appearance

Getting Your Message Across

Using Publicity as a Creative Marketing Tool

The Art of Persuasive Pitching

Prepare NOW for that TV, radio or print interview!

Learn about Mike's SPECIAL eReport:

How to Be a Great Media Spokesperson.

About Worldlink Media Consultants



Worldlink Media Consultants, headed by public and media relations veteran Mike Schwager, specializes in: publicity, writing (Op-Eds, articles, speeches), media & crisis communications training, creative strategic planning, cause-related marketing, radio & television production, and celebrity networking.


Whether it's support you need in corporate media relations, corporate public relations, non-profit organization media relations, non-profit organization public relations, government media relations, government public relations, media interview training - or creative editorial services as an author, celebrity or politician - we can help and make a difference.

In the area of media interview training, Mike Schwager is a pioneer. In his media training workshops, Mike teaches participants:

  • how to communicate their messages effectively and naturally
  • how to feel proactive and in-charge of the interview process
  • how to achieve credibility with the viewing audience
  • how to deal with hostile interviewers and media challenges in a crisis

Mike Schwager began his communications career at CBS News and as a writer for CBS Audience Services in New York. He then entered the public relations arena as a media specialist for Burson-Marsteller, the large New York-based public relations firm, followed by six years as president and creative director of Michael Klepper Associates in New York.

At “MKA,” Mr. Schwager directed award-winning public relations activities for The Exhibition of the People’s Republic of China (China’s first trade and cultural exhibition in the USA), and the One Year Countdown to the Louisiana World’s Fair, arranging for extensive live-remote coverage by NBC’s The Today Show. He also managed accounts for Polaroid, Data General, the Canadian government, Viacom and Father Flanagan’s BoysTown.

Mike launched his first public relations agency, The Media Relations Group, in 1985. He has represented clients including:

  • Kelloggs
  • Magazine Publishers of America
  • ABC/Capital Cities Publishing
  • World Vision - the international relief and development agency
  • United Negro College Fund
  • IBM
  • Tadiran - the Israeli electronics communications company
  • United States-Mexican Development Corporation
  • World Color Press

Mike has also represented best selling authors including:

  • Harvey Mackay, Swim With The Sharks Without Being Eaten Alive (Mike made Mr. Mackay’s book a mega-bestseller)
  • Wilson Harrell, former publisher of Inc. Magazine, For Entrepreneurs Only
  • Richard Goodwin, former Special Assistant to John F. Kennedy, Remembering America: A Voice From The Sixties
  • Bob Woolf, superagent, Friendly Persuasion
  • Louise Hay, self help pioneer, You Can Heal Your Life
  • Sam Grossman, real estate tycoon, Win The Food Fight

Mike Schwager founded Worldlink Media Consultants in 1995. Past and current clients include:

  • Opportunity International: the global microfinance organization, which he literally put on the media map for the first time in its 30+ year history;
  • CURE International: establishing teaching hospitals to help disabled children in developing countries;
  • Geneva Global: philanthropic advisors to wealthy American and European donors
  • First Star: the children's legal advocacy group
  • The John Templeton Foundation
  • H.E.L.P.: founded by Mario and Andrew Cuomo, creates transitional housing for homeless families
  • The Christian Herald Association/Bowery Mission of New York
  • Corporate Financial Services
  • KidsPeace: the National Center for Youth Overcoming Crises
  • National KidsDay, for The Boys & Girls Clubs of America

Mike has promoted books on behalf of Rodale Press, including The Hidden Pope by Darcy O’Brien. Mr. Schwager arranged front-page New York Times coverage for this book.

An Amazing Career in Public Relations...

For six years, Mike Schwager was host of his own public affairs radio program in New York City called Mike Talk on WOR Radio.

Mike was the first American public relations executive to appear on Glasnost, Russian television, with his own marketing communications program during the Gorbachev era.

Mike Schwager is published in The Wall Street Journal, PR Aids, Training Magazine, Chemical Engineering Magazine, PR News, PR Week, and PR Crossing.  He is the subject of a chapter on public relations in Wilson Harrell’s book, For Entrepreneurs Only. Mr. Harrell also wrote about Mr. Schwager in his column for Success Magazine.

Mike can support your campaign, whether it's for corporate media relations, corporate public relations, non-profit organization media relations, non-profit organization public relations, government media relations, government public relations, media interview training or other creative editorial services if you're an author, celebrity or politician.